01
The ad-to-page match
Does the first page match the awareness level of the traffic? Cold clicks sent to a "Buy Now" page skip 6 of the 8 beliefs they need.
How it works
We don't sell you a service. We find the leak, then fix it.
You're paying to send traffic to a leaky funnel. Our job is to fix the leak before you spend another dollar on ads. It starts with a diagnosis. Never a menu of deliverables.
The teardown system
Six layers, one question: where is the money leaking?
We walk your funnel the way your customer does, click by click, and pressure-test every layer against the beliefs a buyer needs.
02
The hook & first 3 seconds
Does your hero name the exact problem in the customer's words? If not, cold traffic bounces before it reads a thing.
03
The belief sequence
We map your copy to the Belief Chain and find the 2 to 3 links that are missing or weak. The reason the sale dies.
04
The mobile experience
Most of your traffic is on a phone. We restructure layout and proof placement for how people actually decide on mobile.
05
The checkout
Exit doors, late-revealed shipping, missing trust signals, no order bump. The friction that loses sales at the finish line.
06
The post-purchase flow
The upsell sequence, abandoned-cart and win-back flows. Pure margin most brands never capture.
Step 1: The entry point
The Funnel Audit
This gets us inside your business and proves the value before you commit to anything ongoing. By the end, you know exactly what's broken, what it's costing you, and what to fix first. whether or not we ever work together again.
The audit price is a deposit. It applies to your first month if you move to a retainer.
$1,000 to $2,500
One-time · applies to the retainer if you proceed
What you get
- Full funnel walkthrough. Ad to thank-you page
- Awareness-level diagnosis for every page
- Belief Chain audit on all copy. Which links are broken
- CVR, AOV & CPA gap analysis on your real numbers
- A written teardown: 3 to 5 highest-leverage fixes, ranked by revenue impact
- A 30-minute walkthrough call to present findings
What you get each month
- One major project (quiz funnel, VSL rewrite, upsell rebuild…)
- Ongoing copy rewrites & page rebuilds
- Weekly 30-min check-in call
- Monthly report: CVR, AOV, CPA, LTV movement
- A/B test design & results analysis
- Ad-to-funnel alignment as you launch new creative
Step 2: The partnership
The Retainer
Once we know where the leaks are, this is where we fix them, test, and keep optimizing until revenue per visitor moves. And keeps moving. We become your fractional funnel operator.
3-month minimum. Optional performance bonus on revenue lift above a baseline, so our incentive is aligned with yours.
$2,500 to $4,000/mo
3-month minimum · scope scales with revenue
This is for you if…
- You're on Shopify doing $10k to $100k/mo
- You're running paid traffic on Meta or TikTok
- You're in health, supplements, skincare, fitness or nutrition
- You have a product that sells but feels like it's leaving money on the table
- You're willing to test and not married to your current funnel
It's not a fit if…
- You're not running paid traffic yet (you need a media buyer first)
- You believe the page is fine and just want more traffic
- You're on WooCommerce or a custom platform
- You're under $5k/mo. Not enough data to test meaningfully
- You need to approve every word before anything ships
Straight answers
The questions founders actually ask.
How do I know it'll work?
You don't yet. And honestly, neither do we. That's exactly why the first step is an audit, not a six-month commitment. We find the leaks first, show you the numbers, and only then talk about fixing them.
We've tried "optimization" before and it didn't do much.
Most "optimization" is button-color changes and calling it strategy. We're doing Belief Chain surgery. Diagnosing which of the 8 beliefs your funnel is failing to build, then rebuilding those specific pages. Different problem, different tool.
Your rate feels high.
The real question isn't whether $3k is expensive. It's whether a 15 to 20% CAC reduction is worth $3k. If we lift a $50k/mo store from 1.5% to 2.5% CVR, that's roughly $33k in additional monthly revenue. The retainer pays for itself well before month one is out.
Can you just do a one-off project?
Yes. That's what the audit is. After it, most brands want to continue because they can finally see the full roadmap. But there's no obligation to.
Do you run our ads too?
No. We don't manage ad accounts, do brand design, or write product/collection copy. We're full-funnel conversion operators. Everything between the ad click and the repeat purchase. Staying in that lane is what makes us good at it.
We don't have budget right now.
Fair. Quick question that usually surfaces it: what's your current CPA, and what would a 20% reduction be worth over the next quarter? If that number dwarfs the fee, the budget is usually a prioritization question, not a real constraint.
Start with the leak, not the invoice.
Send your store URL and get a free teardown of your single biggest leak. Before any money changes hands.