Presell & landing pages
Cold traffic sent straight to a product page is lighting money on fire. We build the advertorials, listicles and quiz funnels that warm visitors before they hit "Add to Cart."
Funnel optimization for health & wellness DTC
Your ads work. Your funnel leaks. We fix the leak.
Health brands doing $10k to $100k/mo lose 30 to 50% of their revenue between the ad click and the checkout. Not because the product is wrong, but because the funnel is. We find the leak and seal it, so the traffic you already pay for finally converts.
DTC operator, not a freelancer
Ex Meta & TikTok media buyer
Scaled a skincare brand into the multi-millions
The math nobody shows you
You don't have a traffic problem. You have a funnel problem.
More traffic is the most expensive way to grow. Same visitors, better conversion. That's the cheapest revenue you'll ever unlock. Here's what a single point of CVR is worth.
10,000
Monthly visitors you already pay for
1.5% → 3%
Conversion rate, before → after
150 → 300
Sales per month. Same spend
Same traffic. Double the revenue. We don't ask you to spend more on ads. We recover the sales that are quietly leaking out of the funnel you already have.
Where the money leaks
We diagnose the whole path. Ad click to thank-you page.
Most "CRO" is changing button colors and calling it strategy. We do Belief Chain surgery on the pages that actually decide whether a visitor buys.
Product pages
Rewritten around the Belief Chain, restructured for mobile CVR, with social proof installed where it actually moves the decision. Not just pasted at the bottom.
Checkout friction
Order bumps, trust signals near the buy button, express checkout, killing the exit doors. Twenty-minute fixes that recover sales you're losing at the finish line.
Post-purchase & AOV
The invisible highest-ROI change: a post-purchase upsell sequence. Pure margin, captured on traffic you've already paid for. Most brands never build it.
Traffic-to-funnel alignment
As an ex-media buyer, we audit whether your ad creative matches your funnel's awareness level. Cold, warm and hot traffic need different first pages.
Testing & optimization
A test hierarchy prioritized by revenue impact. Not vanity metrics. We read the results, ship the winners, and keep moving revenue per visitor.
Two ways to work together
Start with a diagnosis. Not a 6-month commitment.
We find the leaks first. If the roadmap is worth building, the retainer is where we fix, test and compound it.
Step 1: Entry
The Funnel Audit
A full teardown from ad to thank-you page. You'll know exactly what's broken and what it's costing you. Whether or not we ever work together again.
- Full funnel walkthrough, ad → checkout
- Awareness-level diagnosis on every page
- Belief Chain audit on all copy
- CVR, AOV & CPA gap analysis on your real numbers
- 3 to 5 ranked fixes + a 30-min walkthrough call
$1,000 to $2,500 one-time · applies to retainer
Book an audit
Step 2: Ongoing
The Retainer
We become your fractional funnel operator. Every month we ship a major project, run the tests, and keep moving revenue per visitor. 3-month minimum.
- One major build per month (quiz, VSL, upsell chain…)
- Ongoing copy rewrites & page rebuilds
- Weekly check-in + monthly performance report
- A/B test design & results analysis
- Ad-to-funnel alignment on every new creative
$2,500 to $4,000 / month · 3-mo minimum
Start the conversation
How the engagement runs
From "something feels off" to recovered revenue.
01
Free teardown
You send your store URL. We record a short walkthrough of the single biggest leak we spot. Before you pay anything.
02
The audit
We go deep with your real numbers and hand you a ranked roadmap of the highest-leverage fixes.
03
We fix it
Pages rebuilt, copy rewritten, checkout tightened, upsells installed. Engineered around the Belief Chain.
04
Test & compound
We test, read the winners, and keep lifting revenue per visitor month after month.
Our methodology
Every visitor crosses 8 beliefs before they buy. Skip one and the sale dies.
The Belief Chain is the framework behind everything we do. Most funnels aren't losing sales because the design is ugly. They're losing sales because 2 or 3 of these belief links are broken, and the brand has no idea which ones.
The audit tells you exactly which links are failing. The retainer is where we rebuild them.
Read the full framework- I have this problemName it in the customer's exact words, or cold traffic bounces in 3 seconds.
- It won't fix itselfNo urgency and "I'll think about it" wins. And it never comes back.
- The old solutions failed meClear the graveyard or you're just "another one of those."
- There's a new mechanismThe one most brands skip. No mechanism = competing on price.
- + 4 more beliefsProof, product link, low risk, and act-now. Where most checkouts fall apart.
Insights
All insights
Playbooks from inside the funnel.
No fluff, no "10 growth hacks." Real mechanisms you can apply to your store today.
CheckoutGL
7 places your checkout is quietly leaking revenue
None of these need a redesign. They need about 20 minutes each. And they're costing you sales right now.
ReadFrameworkGL
The 8 beliefs every visitor must cross before they buy
The full Belief Chain. And how to find the exact link where your funnel breaks it.
ReadContrarianGL
Why "we just need more traffic" is the most expensive sentence in DTC
The cheapest revenue in your business isn't in the ad account. It's in the funnel you already have.
Read
Free · no pitch
Want us to run the chain on your funnel?
Send your store URL and we'll record a short teardown of the biggest leak we spot. The actual fix and the actual number. If it's useful, we talk. If not, you keep the teardown.